Become a State Captain – Zero to 100 Wishes
Brady McDonald running
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Zero to 100 Wishes · State Captain Program

Lead Your State. Grant the Wishes.

"I run the miles. You change the lives."

This is your invitation to lead. Take a state and become the person who makes wishes come true there. You will have a whole team behind you, your name on the map, and a story you will be proud of for the rest of your life.

Claim Your State
Your Role

You Lead One State. Build a Team. Help Grant 100 Wishes.

You lead or co-lead one state and bring $20,000 to it before Brady arrives. The best part: you never do it alone. We hand you the team, the playbook, and a national platform. You bring your state and your heart, and we help you win.

As State Lead Captain or Co-Captain, you are responsible for:

Helping lead the state fundraising effort and recruiting state ambassadors
Finding donors and sponsor prospects
Helping secure the $20,000 State Episode Sponsor
Making sure fundraisers are created under the correct state team page
Participating in State Captain huddles
Helping create state-vs-state competition and driving urgency toward the July 10th sponsor deadline
Helping coordinate local participation, introductions, or sponsor involvement when possible
Helping your state raise as much money as possible for Make-A-Wish
State Captain Recognition

Named in Your State's YouTube Episode

Thanked on camera for helping lead the state fundraising effort.

Included in Short-Form Content

Featured in social posts from your state when appropriate across IG, TikTok, and YouTube Shorts.

Invited to the State Content Day or 5K

Be on the ground when Brady arrives and be part of the mission in person.

Recognized in Leaderboard Updates

Your state's progress is publicly called out throughout all 50 days on social and YouTube.

Your Name on the Map

Recognized as one of the key people responsible for helping your state compete and raise money.

Complete Done-For-You Toolkit

Pitch decks, one-pagers, ready-to-send messages, and content all built around your state.

Three Ways to Get There
Lane 01
Back It.

You or your company commit the $20,000. Your name is directly linked to a child's wish. Fastest path to locking in your state.

Lane 02
Sell It.

Bring in one local business as your State Episode Sponsor at $20,000. We hand you the pitch. You make the introduction.

Lane 03
Rally It.

Rally the $20K through your network, state community, and State Ambassadors. We give you the playbook.

Pick the lane that fits you. However you get there, a child's wish comes true and your state shines.

State Episode Sponsorship
$20K
Per State Episode Sponsorship
One sponsor per state · 50 slots total

Your full $20,000 is donated directly to Make-A-Wish America and your business receives a tax-deductible donation receipt.

What Is a State Episode Sponsorship?

Each day Brady runs a new state. Each state is filmed as a standalone YouTube episode. Each episode has one sponsor — and that sponsor is the story. This is not a logo on a banner. This is your business featured on-camera in a documentary that lives permanently on YouTube.

See Full Sponsorship Details

State Episode Sponsor Recognition

Recognition as the official State Episode Sponsor
A dedicated thank-you segment inside the YouTube episode
Business or organization feature inside the episode if applicable
Potential visit to your office, business, or local location
Potential big check presentation on-camera with the McDonald family
Short-form content mentions and social media tagging across all platforms
Inclusion in the state's donor and sponsor recognition — in the episode, in the recap, and on zeroto100wishes.com

Who Can Be the State Episode Sponsor?

The State Lead Captain
A State Captain or Co-Captain
The Lead Captain's business
A donor found by the Lead Captain
A company, family, or organization connected to the state team
A sponsor introduced by a State Ambassador

The Important Distinction

If the State Lead Captain personally donates $20,000 — or their business does — they also become the State Episode Sponsor and receive both Captain recognition and full sponsor-level recognition.

If the State Lead Captain finds another business or person to donate the $20,000, that donor becomes the State Episode Sponsor — but the State Lead Captain still receives full leadership recognition for making it happen.

Brady with a wish kid
50 states.
50 captains.
100 wishes.
July 25 to September 12, 2026
State by State Competition

All 50 States Compete. You Lead Your State.

States are tracked on YouTube, short-form, and social throughout all 50 days. Milestones called out publicly. You recruit the Ambassadors, build the team, and help your state win.

The Support Behind You
1

Weekly Captain's Huddles

Coaching, shared wins, and encouragement directly with Brady's team. You are never operating alone.

2

A Done-For-You Toolkit

The pitch, the one-pagers, ready-to-send messages, and content all built around you and your state.

3

A National Platform Behind Your Ask

A first-ever 50-state run, a 50-part YouTube series, and Make-A-Wish. The story sells itself.

4

A Clear Playbook

Step by step to the finish, so you always know your next move and never feel stuck.

50 States × $20,000 Each = $1,000,000 & 100 Wishes

Part One already raised $300,000. You're joining a team that knows how to win.

How It Works
Register

Submit your interest using the form below. Claim your state and lock your seat.

Prepare

Check your email for next steps — Captain's Huddle info, your fundraising page setup, and all marketing assets.

Start

Go live with your fundraising page, post on socials, join the huddles, and start recruiting your state team.

Brady McDonald and family
From Brady

Be the reason a child's wish comes true.

Say yes and a child's wish comes true. Your community sees exactly what it looks like to give back. And you become the name behind it — the Captain who showed up.

Lead your state or more than one if you can. Your seat at the next huddle is ready.

Ready to Lead Your State?

States are claimed on a first-come, first-served basis. Fill out the form and we'll reach out with your onboarding details, Captain Huddle access, and your full toolkit.

Claim Your State

Questions? Email [email protected] or call/text 239-203-6287